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🌍 Market Intelligence



Harness external data for enriching business intelligence and supporting strategic adaptation.


This SOP is for data analysts, strategic planners, and business intelligence professionals utilizing open data to inform business decisions.


  • Relevance scoring: Evaluates the pertinence of external data to current business questions or strategies.
  • Utilization rates of resources: Measures how frequently and effectively external data resources are accessed and used.
  • Impact analysis of external events: Assesses the effects of external events on business operations and strategies.


  • Yahoo Finance for financial data and market trends.
  • News API for real-time news articles and historical news data.
  • World Bank for global economic indicators and development data.
  • Any open data API that can provide relevant data for business intelligence.


  • EVENTS: Records relevant external events that could impact the business.
  • RESOURCES: Catalogs external resources and trends that are of strategic interest.


Monitoring and Data Collection

  • Source Identification: Identify and select open data sources relevant to the business's strategic interests, such as Yahoo Finance, News API, and World Bank.
  • Continuous Monitoring: Set up automated systems to monitor these sources continuously for new data and events.
  • Relevance Scoring: Develop algorithms to score the relevance of collected data to the business's strategic needs, using criteria such as topicality, geographical relevance, and potential impact.

Data Analysis and Integration

  • Weight Assignment: Assign a weight to monitor resources across different domains based on their relevance and impact on the business.
  • Trend Analysis: Analyze data to identify trends, patterns, and outliers that could indicate opportunities or threats.
  • Integration with Business Data: Integrate external data insights with internal data (such as sales, customer, and market data) to enrich business intelligence.

Application and Strategy Adaptation

  • Strategic Planning: Use insights derived from open data to inform strategic planning and decision-making processes.
  • Update Contacts and Deals: Utilize external data insights to update relevant contacts and deals in CRM systems, ensuring that sales and marketing strategies are aligned with the latest external intelligence.
  • Impact Analysis: Conduct impact analysis of external events on business operations, using external data to forecast potential changes and adapt strategies accordingly.


  • Connect to GitHub for collaborative development and version control of analysis scripts and algorithms.
  • Connect to Notion for organizing, sharing, and collaborating on intelligence reports and strategic insights.


  • (Future enhancements to open data intelligence processes, including planned integrations, methodological improvements, and expansion of data sources.)